Mitch Davis has over 25 years of experience in the outdoor industry. He began his outdoor career as a rafting guide in the Appalachian Mountains, later expanding to paddling in Alaska, British Columbia, Washington, Idaho, Oregon, and navigating the entire length of the Grand Canyon.

Recognizing that raft guiding wouldn't support a family, he opened his own outdoor store in Atlanta, GA. After a decade of managing his own store, the lease was up, and another opportunity presented itself.

Mitch began working at The Uber Group as an associate sales representative. Collaborating with some of the best reps in the business, representing several top brands within the industry, and servicing the best stores, he quickly learned about the "other side" of outdoor specialty. Mitch now possesses 15 years of retail experience, plus a decade of experience as a representative, allowing him to understand client needs and create beneficial relationships.